Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

self-revision and third party revision in translation

اهمیت این پژوهش در آن بود که به گفت? بسیاری از پژوهشگرانِ حوز? بازبینی ترجمه، ادبیات موجود در این زمینه به لحاظ نظری و عملی چندان قوی نیست و بخش های موجود نیز برداشت مناسبی از این مرحل? فرایند ترجمه ندارند، اگرچه اخیراً توجه به آن به صورت نظام مند افزایش یافته است. در عین حال، پژوهش های موجود از یک سو بر دگربازبینی بیشتر از خودبازبینی تأکید دارند و از دیگر سو تنها به لحاظ نظری به این موضوع می پرد...

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

Value Co-creation & Co-Innovation: Linking Networked Organisations & Customer Communities

Strategic networks such as Collaborative Networked Organisations (CNOs) and Virtual Customer Communities (VCCs) show a high potential as drivers of value co-creation and collaborative innovation in today’s Networking Era. Both look at the network structures as a source of jointly value creation and open innovation through access to new skills, knowledge, markets and technologies by sharing risk...

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study wit...